The Pitfall of Consumer Paganism

I don’t buy “pagan stuff”.

No crystals (mined destructively from the Earth), no chalices or blades or wands or new Tarot decks.

Sometimes I’m tempted, but I don’t do it.

Well, other than candles. I already have enough incense to last the rest of my life, stored carefully so as to remain fresh and pungent.

I don’t take great pride in this, because the fact is that 25-30 years ago, I DID accumulate some of that stuff. I have enough “things” to dress a Focus (altar) and to symbolize all the various qualities and attributes I might wish to include in a ritual. I’m a bit short on ritual clothing, but it’s quite rare that I might need it, and I make do (I have plenty of other costuming, some of which can be adapted in a pinch).

But mostly, now, I simply work with what I have. Or I make stuff from found materials.

And I’m a little torn about this, because I have friends who make their livings selling “pagan stuff”: masks and headdresses and ritual tools and costuming…yes, and candles and incense and statuettes and all that witchy occult stuff that the ritualist may desire.

But I have become a radically minimalist consumer. I have more than enough “stuff”, and feeding the machine that grinds the Sacred natural world into money is not consistent with my values.

The machine named capitalism.

Talking about capitalism and its impacts is complex. None of us alive has even handed-down memories of a time when we did not live under some variant of this system*, so it is hard to imagine how things would work under any other. But as income inequality continues to rise and it becomes clear that all of us but the very rich are to some degree in harness to serve those very rich, it is past time for us as activists, as Pagans, to talk about what it is, how it affects ourselves and our world, and what possible alternatives there could be to this terribly destructive, imminently environmentally catastrophic system.

There are things we need to think about. Like the ideology of constant growth on a planet with finite resources. While the world does create energy and biomass and so forth every year, we strip more than twice as much out of it than it generates annually.

This cannot continue. Whatever you think about the merits of capitalism, it is a fact that it cannot continue indefinitely.

Meanwhile, the desire to consume more by humans across the globe drives spiking energy production and atmospheric carbon emissions, and brings the day that the Greenland ice shelf slides into the ocean and sea levels rise by dozens of feet that much closer.

My point in writing about this is probably already in practice by many Atheopagans, but I’ll spell it out anyway: consume less.

Buy less. Drive less. Travel less.

I know it’s a sacrifice. We are indoctrinated to believe that we “deserve” the “rewards” we can afford with our money.

But it’s not about what you can afford. It’s about what we, collectively, can afford.

As to creating new ways of relating to the Earth and economics, my approach has been to support new models, such as cooperatives and employee-owned enterprises and shareholder rebellions against destructive corporate actions. ALWAYS to support the small local enterprise instead of the corporate monster (no Starbucks for me, thank you). And, as an activist, to fight the destruction locally. Trump has proposed reopening the entire West Coast of the United States to offshore oil drilling, for example, and any implementation of that idea will take place over my literal dead body.

Unlike many in the Pagan community, I am not an anarchist. I do not believe that anarchy squares with fundamental, biological human nature, which is to look up to leaders and create hierarchies. That’s lizard-brain stuff: it’s wired in. All primates do it, and we are primates.

Short term, I am a democratic socialist: I believe that policies and programs should be put in place which ensure that people have access to health care, food, shelter and education, no matter what their economic circumstances. And that funding should flow from those who are most affluent to pay for these services. But I understand that whatever supports we implement for the common people, the MACHINE will keep gnawing away at the Earth for so long as endless growth and profit are the core ideologies of our economic system.

Maybe that’s wired in, too. Maybe the desire for more is just an animal thing, too.

I don’t know whether there is anything that can break the hold that capitalism has on the world. Honestly, it may have to grow until it collapses under its own weight.

But we should do what we can. We should refuse to participate to as great an extent as we are able.

We should resist.

ADDENDUM: I should be clear that I am calling for less consumption generally, not singling out Pagan businesses for not being patronized. I think it is good to support our community with commerce when we can, and with a few questions (“Where was this made? By whom? How were the materials sourced?”) we can identify true local-community artisans’ products, made sustainably, and can avoid mass-produced, imported products which feed the corporate machine. 

It isn’t that I don’t want Pagan businesses to make money. It’s that I avoid playing the consumption game as much as I can, period.


*Except for those who have lived under authoritarian state economies such as the former Soviet Union, which were in competition with capitalism and therefore reflected most of its destructive impacts, as well as oppressing their citizens.



9 thoughts on “The Pitfall of Consumer Paganism

  1. Small businesses (not funded by capital) are part of the way out of capitalism, along with cooperatives, imho.

    And yes, totally agree with consuming less stuff.


    1. Sharnie

      I agree with you totally. I think (and I am in no way expert in any subject related to this) capitalist issues can only be combatted by consumer choice – choosing to buy from ethical, sustainable and ultimately the smaller businesses. Hopefully we are coming into a world where this is happening more often but it definitely needs so much improvement! And yes, less stuff is better always. I hope to start a minimalist journey soon 🤞🏻

      Liked by 1 person

  2. Whew, what a fresh breeze you welcome in! I’m on board with most of the ideas here and actually, it feels really good to read/see another expressing this perspective. I find myself now at a crossroads in my life – my views, wants, direction and spirituality all seem to be under scrutiny as I shake off the patterns and beliefs and structures of my earlier self. Thanks.

    Liked by 1 person

  3. Valerie LaVay-Borris

    Fantastic article! I agree with what you wrote. I know some pagans who consider a hike in the woods their ritual with no tools needed. I especially like when you called yourself a democratic socialist. That’s myself and my husband as well! I’m so glad you are here writing and keeping us inspired, especially now during what I consider to be dark times.

    Liked by 1 person

  4. woodsmoke22

    Ding ding ding! I absolutely agree. Having said that, my first job was in a crystal-filled, tarot-toting hippy-dippy new age shop choc full of tacky ‘spell books’ (egads, Silver Ravenwolf of all people…) and all the nonsense they could possibly sell to teens and new-agers with money to spend. I have gone full circle and now don’t bother with an altar at all. I have displays in my room- my windowsill is basically my ocean-loving seashell collage- but I don’t do ritual work, so I’ve no need.

    This is the link to my post ‘Altar Austerity.’


  5. Lucian

    Absolute garbage of an article. You are talking about a subject in which you clearly have not even the fundamental understanding for such a complex system which is described. The best thing you can do in order to fight capitalism is to sell your computer and move i to the woods. Utter pseudointeldctual garbage


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.